A key strength of our product is the simplicity of the system, which allows our end users to search and find what they are looking for quickly. They can then drill down into a huge amount of data on that property, and the location, as we are able to layer and display data intuitively. We also believe the mobile-first strategy and geo approach, coupled with our new database design, are game changers and will deliver an advantage where we are able to leapfrog the current service providers by applying and pioneering the latest technology and innovation in big data. We are working with CeADAR & INSIGHT, which are National University Research Teams (Ireland) that are both Government-funded research and innovation initiatives. They make available the advanced resources and IP of the leading researchers in big data in the cloud and the analytics of this data using valuable innovative algorithms which give our platform a unique toolset, delivering a significant advantage in this area.
This innovative platform, and the research partnership and toolkits that come with membership, bring significant commercial benefits for both the customer and the channel partner. 4propery provides the channel partner with an advanced commercial portal that facilitates listings / properties being entered once and then exported using our MLS platform to many sites and portals. Operators also get a graphical view on demand of what the applicants are searching for. The customer gets the benefit of searching with the latest technology innovations but also with an easy-to-use, friendly interface which they can browse on multiple devices and with ease. Newspapers were traditionally the only media channel available in which the real estate market
could promote its stock of available properties. Promotion has mostly gone online for obvious reasons. In a lot of markets, the newspapers did not challenge or did not have the tool or platform to counter the real estate portals’ entry into their territories. Print-only publishers have become marginalised by the first movers in national and international property portals, but now the best possible platform is available as a white knight that will complement their strengths of promotion and local market knowledge and relationships. The markets that are still serviced by print are in consistent, rapid decline and to not adopt and embrace the latest technology is clearly unsustainable. The only exceptions to this trend are where an online portal has complemented the
print publication with an online offering. This strategic pairing can allow print media to compete with other real estate portals that have entered their market and established a foothold in the online real estate classified market, delivering an invigorated business model and an instantly renewed sales pipeline. 4pm has been creating highly successful, high profile real estate portals and real estate property websites for 15 years. With the advent of the mobile revolution a decision was taken to invest heavily in updating and normalising all of our database architecture, systems and experience. We have built a new platform that is mobile first and far more flexible to meet the changing needs of a rapidly changing market and demanding customer base.
At 4property we offer access to a substantial, proven business opportunity and revenue model for channel partners from every country. Our ideal channel partner is an established publisher with existing relationships within their national real estate association. We deliver an integrated, global marketing platform and networking support services, that allow our channel partners, realtors and associations to market themselves and their listings worldwide. At 4property, we offer a multilingual solution with global reach. Our clients use 4property services to promote and translate listings, build business networks and search for properties that meet client criteria across geographic and cultural borders.
Detailed development and research of the 4property.com product architecture and marketplace for secure, scalable property management and advertising.
Development of a vision and a business plan that has directed the business.
Securing negotiations with key partners: in-market distributors, marketing partners, and consultancy partners that are key to engaging and delivering the development of a vision and a business plan that has directed the business 4property's market.
Evaluation of third party application and hardware providers as part of accelerating the best of breed technology strategy for the assembly of 4property's offering.
Launch and maintenance of the corporate website, at www.4property.com, as a key component of the marketing strategy to support the above activities.
Design and creation of detailed demonstration software to support the above activities.