We are pleased to present this proposal to <Company>. At 4Property, we are fully committed to helping you develop a digital marketing and web development strategy that not only meets your immediate needs but also positions your business for long-term success.

As the leading digital marketing, lead generation, design, and development agency for Estate & Letting Agents in Ireland, with over 250 successful client websites, 4Property is uniquely equipped to guide you through every step of your digital transformation. Our deep understanding of the property industry allows us to offer tailored solutions that drive results and evolve with your business.

Our range of modular digital and web development services is designed to help your business build a strong, successful online presence. You can adopt these services at your own pace, allowing flexibility as your digital strategy grows. Our key offerings include:

1. 4Sites: Our core website development service delivers beautifully designed, fully functional websites tailored to meet the needs of modern property agencies.
2. 4Leads: A lead-generation system that transforms your website into a powerful tool for attracting Vendors and Landlords. With targeted landing pages and remarketing strategies, 4Leads will help drive business growth.
3. 4Market: A comprehensive digital marketing and reputation management service led by a team of property industry specialists. This service is focused on generating and nurturing Vendor and Landlord leads, transforming your digital presence and social media strategy.

We are dedicated to delivering a solution that fits your business needs both now and in the future. Please feel free to reach out if you have any questions or need further information.

If you’re ready to move forward, simply let us know or complete the order form at the bottom of this proposal, and we’ll arrange a Project Briefing call with our Project Manager to kick off the website development process.

We look forward to partnering with you on your digital journey!

Contents

Click to jump straight to section

1. 4Sites
2. Website Monthly Maintenace & Support
3. 4Leads
4. 4Market
5. Costs

At 4Property, we are dedicated to delivering a responsive, user-friendly website designed specifically for estate and letting agents. Our websites are crafted to work seamlessly across all devices—mobile phones, tablets, laptops, and desktops—and are compatible with all major operating systems and browsers. We focus on automating property listings and enhancing the buying and selling process to attract vendors, buyers, landlords, and tenants, ensuring an efficient and engaging user experience.

Website Scope & Specifications:

• Responsive Design: A fully responsive site that performs flawlessly on mobile, tablet, and desktop devices.
• WordPress Platform: The website will be built on WordPress, using our bespoke
• SuperNova theme, developed specifically for the Irish property sector.
• SEO Optimisation: We’ll provide SEO guidance to help your site rank well on search engines, driving organic traffic.
• Continuous Updates: SuperNova will be regularly updated with the latest plugins and technological improvements to keep your site cutting-edge.
• Custom Design: The design and development will cover key pages, including the homepage, property brochure pages, property index pages, and company information sections.
• Property Portal Integration: We’ll integrate with major property portals or Acquaint CRM to automate property listings, saving you time and ensuring accuracy.
• User-Friendly CMS: Our intuitive content management system allows non-technical staff to easily update website content, with our team always available for additional support under our monthly maintenance programme.
• 3rd Party Tag Implementation: We’ll handle the integration of services like Google Analytics as requested.
• Security and Compliance: Your site will be fully SSL secure, GDPR compliant, and include all required privacy policies.

Key Website Features:

Homepage Design: A custom-designed homepage that reflects and promotes your company’s services, featuring:

• Sticky navigation and mobile-friendly menus
• Presentational sliders and high-impact CTAs (Call-to-Actions)
• Content blocks for text, blog posts, and featured properties
• Company and service information
• Showcase of featured and latest properties

Property Brochure Pages: Dedicated property pages will include:

• Main image or video feature (editable by you)
• Carousel of property images
• Editable content boxes for property descriptions
• Social media sharing options for visitors
• 3D and video tour integration
• PDF brochure uploaded & managed via integration with Acquaint CRM, Daft or MyHome
• Property icons for description features such as BER ratings
• Display of the responsible agent for each property
• Social media sharing functionality for properties

Advanced Feature Options
We have developed an extensive range of features designed specifically for Irish estate agents. If you have additional requirements, please let us know, and we’ll accommodate where possible. Key features include:

• Online Bidding (4Bids): Enable buyers to place bids online directly through your site.
• Property Alerts: Allow buyers and tenants to register for alerts when new properties matching their criteria become available.
• Customisable Forms: Enquiry and maintenance request forms tailored to your business needs.
• Chat Box: Integration for real-time client communication.
• Online Payments: Secure online payment system for your clients.
• Booking Systems: Enable clients to book property viewings and valuations online.
• Mortgage Calculator: Offer clients a built-in tool for calculating mortgage payments and applications.

1. Customer Pages: We will develop and configure dedicated customer pages to promote your agency’s services and generate enquiries. These pages are highly effective as landing pages for digital and social media advertising, ensuring potential customers are served relevant information when they click through to your site. We will also provide content and keyword advice to help you attract prospects searching for estate agency and letting services in your area.
2. Secondary Customer Landing Page: We will create a second landing page specifically designed for advertising campaign click-throughs. Unlike the main customer pages, these landing pages will focus on delivering key messages tailored to potential vendors and landlords, ensuring they understand the value of your services and encouraging engagement.
3. Landing Page Reporting: We will set up reports in WordPress to track and analyse key metrics, such as monthly users, user sessions, and enquiry submissions for each customer landing page described above. This data will help you measure the effectiveness of your campaigns and optimise your strategy.
4. Our Visitor Segmentation & Remarketing Setup is designed to maximise the efficiency of your advertising budget by specifically targeting potential customers who have already shown interest in your services. By structuring your website to identify and segment visitors—such as potential vendors or landlords—we can create highly focused remarketing audiences. These tailored audiences allow you to reach users who have previously visited your site, ensuring that your advertising efforts are directed at warm leads who are more likely to convert.
   With remarketing campaigns on platforms like Facebook and the Google Ad Network, you can re-engage these high-value prospects without wasting budget on uninterested or irrelevant audiences. This precise targeting approach increases the likelihood of generating enquiries and conversions, while minimising unnecessary ad spend.
5. Target Vendors in the Last 3 Months with Remarketing Campaigns: We will set up remarketing campaigns, creating targeted adverts for key customer segments (e.g. vendors and landlords) and running them across the Google Display Network. This network, which reaches 90% of internet users in Ireland, will display your ads on high-traffic sites such as The Irish Times, Independent, and local newspapers, allowing you to re-target visitors who have been on your site within the last three months.
6. SEO Options & GEO/Property SEO: We will enhance your SEO by focusing on geographic locations and property types your agency specialises in. Our service includes generating branch-specific search terms and phrases that drive local traffic, as well as analysing the keyword strategies of up to four of your competitors. We’ll share these insights with you and use them to create high-performing SEO content for your site. Additionally, we will provide SEO templates on key topics to support the creation of blog posts and articles that increase your search engine visibility.
7. FAQs Section: We offer the option to develop a structured FAQ section that not only provides valuable information to your users but also presents content in a format highly attractive to search engines. This will improve your site’s search ranking while addressing common customer questions.

Ready To Go Ahead? Next Steps…

Please complete the below order form and on receipt the 4Property team, within a matter of days, will set up a project briefing call and get working on your project!

Do you have further questions?

There is quite a bit to this proposal so if you have any further questions or you have a specific business objective you want help, with that has not beed addressed in the above, we are here to help.

Please feel free to 086 839 3767 or email me at jon@4property.com or alternatively you can book an online meeting HERE