5 Ways to Generate More Leads With Your Estate Agency Website
Tips to help you start generating more leads through your website now.
Your website is your shopfront as it is often the first interaction prospects have with your company so and should give off the same professional image as your shopfront does.
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1. Focus on your Client
The goal of all your marketing efforts is to attract more vendors and landlords, yet so many agents’ sites are like mini property portals pitched at buyers.
You should create a website to attract, give value and ultimately get the contact details of these potential new clients.
Check out some a example of a website that is focused around vendors and landlords here.
2. Use Video
Video has become a vital tool over the last year to show property in their best light in the absence of viewings. This trend is going to continue and having a video for each property helps with SEO and to share on your social media.
Video on the homepage grabs the attention of visitors and entices them to browse your site for longer. Video also allows you to associate yourself with the local area in visitors’ minds to build trust.
Check out some examples of great video homepages here
3. Use Forms & CTAs
When visitors come to your site what do you want them to do?
Do you want them to book in for a free valuation? Do you want them to leave their details so you can call/email them back?
If you don’t ask you would get! Make sure to have forms and call to actions on your site. This allows you to capture prospective clients’ details to bring it to the next step.
Check out great example of a CTA here – Global Properties
4. Offer Value
Try to offer your prospects value to build trust and make them think of you first when they do decide to sell.
For example, think of what would be helpful for prospective house sellers and create the relevant content on your site (Example: “Tips on getting your house ready to sell”).
Even better make it an ebook so they give you their email in exchanged for the value : )
5. Local Property Expert
Do you know the property market in the area better than anyone else? If so why not share your knowledge to show you are the local expert in all things property.
For example
- Property Price in the local area
- Trends in the local market
- Future developments in the area
Tip: Why not share some highlights of the above on social media and link people back to your site for more detail!
You don’t need more buyers you need more stock.
That is why we build websites solely focused on attracting more instructions.
We not only create sites that attract vendors and landlords, but sites that
capture their details to turn your website into a lead generating machine.
Talk to us today to see how we can help you drive your business forward.