---
title: "Creating Personas"
source: https://4property.com/creating-personas/
updated: 2021-08-23T09:09:34+00:00
---

# Creating Personas

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**Creating Customer Personas – A Guide for Irish Estate Agents**

A guide on how to create customer personas to attract more vendors and landlords.

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## **What is a Persona?**

Personas are fictional characters who represent a group of customers who share common traits.

This allows you to group your customers into segments e.g “Downsizing Derek” and tailor your communication to resonate with each segment.

### **Why are they Important?**

Personas give you a focus on how to target your different types of customers.

- Targeting: Personas help you identify your target market and those most likely to buy.
- Content: Personas help you identify problems of each segment, to produce relevant content that resonates.
- Focus: Personas allow you to focus on a core group of likely buyers, rather than trying to please everyone.
- Lead Gen: Personas allow you to segment marketing communications, increasing their chance of engagement and becoming a lead.

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Check out our step by step guide of how to create customer personas to attract more vendors and landlords here.