--- title: "OConner Estates Digital & Website Proposal Sep 26" source: https://4property.com/oconner-estates-digital-website-proposal-sep-26/ description: "September 2026 website proposal for O'Connor Estate Agents, covering Supernova support, WP Property Drive, redesign, lead generation and digital services." updated: 2026-09-11T10:49:43+00:00 --- # OConner Estates Digital & Website Proposal Sep 26 Website Development & Digital Strategy Proposal # Proposal & Product Overview Prepared for **Gerard O’Connor** O’Connor Estate Agents September 2026 · Valid for 3 months Any questions or want to discuss this proposal further? [WhatsApp Jonathan Walford on 086 839 3767](https://wa.me/353868393767?text=Hi%20Jonathan%20Walford%2C%20I%27d%20like%20to%20discuss%20the%20O%27Connor%20Estate%20Agents%20proposal.) ![O'Connor Estate Agents logo](https://4property.com/wp-content/uploads/2026/09/oclogo.png) Prepared by **4Property** Smart digital systems for property professionals A note from 4Property ## Thank you for your time, Gerard Dear Gerard, Thank you for taking the time to meet with me online last week. I also apologise for not reverting sooner following our conversation. You explained that your current WordPress developer is moving on to other things, so you are now looking for a dependable provider who can support, maintain and develop the O’Connor Estate Agents website over the long term. With that in mind, I have outlined two practical routes below. The first gives you a clear way to bring the existing website onto a platform we can support consistently. The second uses the opportunity to create a more modern, lead-focused website while retaining the strengths of your current brand. Both options leave room to add further digital services over time as your priorities develop. How to use this proposal ### Two routes, one joined-up platform Start with the recommended options, then use the sections below to review the wider 4Property service suite and the detail behind each product. 1. **Option 1** — move the existing website onto Supernova and install WP Property Drive. 2. **Option 2** — redesign the website around modern presentation and vendor and landlord lead acquisition. 3. **Additional services** — add marketing, automation, AI and design support as required. Recommended solution ## Two options for O’Connor Estate Agents The two routes below are designed to solve the immediate support issue while giving you a sensible choice between continuity and a more comprehensive digital refresh. 01 Continuity and support ### Move the current website onto Supernova To provide consistent support, we would move the O’Connor Estate Agents website onto our Supernova WordPress theme and install WP Property Drive. Supernova is 4Property’s lightweight WordPress theme for estate agencies. It is designed for speed, security, search visibility, block-editor flexibility and long-term maintainability. It is used by more than 200 estate agency websites across Ireland. WP Property Drive connects property data with WordPress so listings can be imported, displayed, searched, filtered, sorted and mapped. - Existing website moved onto a platform 4Property can support consistently. - Supernova theme installed and configured. - WP Property Drive installed and connected. - Property search, listing display, filtering and property detail templates configured. - Existing brand direction retained while creating a more stable technical foundation. Theme and plugin**€1,250 + VAT** Implementation labour**€350 + VAT** Total initial investment**€1,600 + VAT** This option is the most direct route if the immediate priority is dependable support, maintenance and property functionality without undertaking a full redesign. 02 Comprehensive digital refresh ### Redesign the website around lead acquisition The alternative is to use the change of provider as an opportunity to redesign the website more comprehensively. We would evolve the existing O’Connor Estate Agents branding while making the overall experience more modern, clearer and more conversion-focused. The redesign would place greater emphasis on vendor and landlord lead acquisition, with dedicated pathways for people who are considering selling, letting or instructing an agent. - Modernise the visual design while retaining the recognisable O’Connor identity. - Improve homepage structure, messaging and calls to action. - Create clearer vendor and landlord lead-generation journeys. - Develop enquiry-focused homepage and landing page content. - Improve property browsing and calls to action around individual listings. - Complete a complimentary SEO competitor analysis. - Provide keyword opportunities to guide future content and page targeting. - Build the site on Supernova with WP Property Drive at its core. **Option 2 website development** Standard website development investment**€3,300 + VAT** Commercial functionality included at no additional cost**−€350 + VAT** Quoted website development investment**€2,950 + VAT** O’Connor Estate Agents has commercial property requirements, which will be included within the website development scope at no additional charge. SEO competitor analysis and initial keyword opportunity work included at no additional cost. This option is intended for a stronger long-term repositioning: a more modern website with a clearer job to do and a greater focus on generating vendor and landlord opportunities. **Our view:** Option 1 provides a practical, lower-risk transition into ongoing support. Option 2 is the stronger route if you want to use this change of developer to improve presentation, lead generation and the overall digital journey at the same time. The wider opportunity ## The 4Property service suite The recommended website work can stand alone, or it can become the foundation for a wider digital system. The services below can be introduced individually or combined around your priorities. 01 ### 4Sites Custom WordPress websites built for speed, usability, search visibility and conversion. 02 ### WP Property Drive Property listing integration, search, filtering, maps and listing management for WordPress. 03 ### 4Market Digital marketing, paid search, social media, content and reputation management. 04 ### 4Nurture CRM, lead pipelines, automated email and SMS follow-up and review workflows. 05 ### 4AI AI-powered enquiry assistance, qualification and structured lead capture. 06 ### 4Reels Automated social video content created from property and business feeds. 07 ### 4Val Online valuation journeys designed to capture vendor opportunities from the website. 08 ### 4Design Branding and graphic design for consistent boards, print, social and campaign material. 09 ### iPPi Property market data and valuation intelligence to support research and decision-making. Full product detail ## Products and services Open each section to review what the relevant product does, how it could support O’Connor Estate Agents and the standard pricing information available at proposal stage. 4Sites — Website development ### A website with a clear job to do 4Sites is 4Property’s website design and development service for estate agencies. Projects are structured around business objectives such as generating vendor instructions, landlord leads, buyer enquiries and stronger local visibility. - Supernova WordPress theme and block-editor support. - Responsive layouts for mobile, tablet and desktop. - Property search, listing templates and feed integrations. - Lead forms and calls to action. - Technical SEO foundations and structured page content. - Training, launch support and ongoing maintenance options. **Standard reference price:** website design and build from €2,950 + VAT, scope-dependent. WP Property Drive — Property integration ### Property data connected to WordPress WP Property Drive is 4Property’s property management plugin for WordPress. It can import property information, display listings, provide search and filtering, show maps and create dedicated property detail pages. - Property search, results, filters, sorting and maps. - Featured property controls. - Customisable property details and contact forms. - Support for property images, BER information, sale agreed notices and reusable WordPress blocks. WP Property Drive is part of the 4Sites web development package. 4Market — Digital marketing ### More visibility and more relevant enquiries 4Market provides structured digital marketing support across Google Search, social media, content, reputation management and online visibility. - Marketing strategy aligned to business objectives. - Google Search and social campaign management. - Content planning and local visibility support. - Google review and reputation workflows. - Monthly reporting and strategy reviews. **Reference pricing:** packages from €575 + VAT per month to €1,300 + VAT per month. 4Nurture — CRM and marketing automation ### Make sure enquiries are followed up 4Nurture connects website enquiries and other marketing channels to a central CRM, pipeline and follow-up system. - Contact management and pipeline stages. - Automated email and SMS follow-up. - Unified inbox options for email, SMS, WhatsApp and chat. - Appointment, no-show and review request workflows. - Lead categorisation and reporting. **Reference pricing:** setup is quoted on scope. Monthly subscription is €99 + VAT for the first active automation add-on and €49 + VAT for each additional add-on. 4AI — AI enquiry assistant ### Respond to website enquiries at any time 4AI is an AI-powered assistant that can answer common questions, collect contact details, qualify enquiries and pass structured information to your team or CRM. - Trained around agreed business information and FAQs. - Captures contact details and qualifying information. - Supports consistent responses outside office hours. - Can connect with 4Nurture workflows. **Reference pricing:** €1,750 + VAT setup. 4Reels — Automated social video ### Turn property activity into regular social content 4Reels creates branded short-form video content from live property and business feeds. **Reference pricing:** €500 + VAT setup. 4Val — Online valuation tool ### Create another route into vendor conversations 4Val provides an online valuation journey that can capture property-owner information and create a clear next step for vendor follow-up. **Reference pricing:** €500 + VAT setup. 4Design — Branding and graphic design ### Keep every customer touchpoint consistent 4Design supports the visual materials that sit around the website and digital strategy. **Reference pricing:** €1,250 + VAT, or €812.50 + VAT for property customers where the 35% discount applies. iPPi — Property market data ### Better information for valuations and decisions iPPi provides property valuation and market data to support research, valuation conversations and decision-making. **Reference pricing:** €49 + VAT per user per month. Important information ## Pricing, assumptions and terms Terms and conditions of service ### 1. Definitions 4Property means the service provider. The Client means O’Connor Estate Agents and the person or organisation accepting the proposal. Services means the website, support, development, marketing, automation, AI, design and related services described in this proposal. ### 2. Basis of agreement The agreement begins when the Client confirms acceptance in writing, instructs 4Property to proceed or pays any deposit or first invoice. ### 3. Scope Work is limited to the scope confirmed in the accepted proposal. Additional pages, integrations, content, revisions, migration, development or third-party work may be quoted separately. ### 4. Client responsibilities The Client will provide timely access, content, brand assets, approvals, DNS or hosting credentials where required, and accurate information. ### 5. Fees and payment All prices exclude VAT. Project work normally requires a 50% deposit before commencement, with the balance due before or at launch unless agreed otherwise. Payment terms are 14 days unless stated otherwise. ### 6. Proposal validity This proposal is valid for three months from September 2026. Pricing and availability may be reviewed after that date. ### 7. Timelines Any timeline provided is an estimate. Delays caused by missing content, late approvals, unavailable access, third-party platforms or circumstances outside 4Property’s reasonable control may move the delivery date. ### 8. Hosting and third-party services Websites and integrations may rely on hosting providers, domain registrars, feed providers, Google, Meta, Acquaint CRM, Property Drive, Go High Level, AI providers and other third parties. ### 9. Performance and marketing outcomes 4Property does not guarantee particular rankings, traffic levels, leads, valuations, instructions, sales, advertising results, response rates or return on investment. ### 10. AI outputs AI-generated responses can occasionally contain inaccuracies. The Client is responsible for reviewing approved knowledge, content, configuration and ongoing responses. ### 11. Data protection Both parties will comply with applicable data protection law. The Client is generally the data controller for its customer and enquiry data. ### 12. Intellectual property Once all project fees are paid, the Client may use the final agreed website outputs for its own business. 4Property retains ownership of its underlying themes, frameworks, reusable code, systems, methods and know-how. ### 13. Support and maintenance Included support is limited to the support level stated in the accepted proposal. Additional development, content work, integrations or out-of-scope changes may be charged. ### 14. Termination Ongoing services continue on the agreed monthly basis unless terminated with the required notice. Outstanding invoices remain payable on termination. ### 15. Liability Nothing limits liability that cannot legally be limited. Subject to that, 4Property is not liable for indirect loss, loss of profit, loss of business, loss of goodwill or loss of anticipated marketing outcomes. ### 16. Indemnity The Client will indemnify 4Property against claims arising from materials, data, content, instructions or third-party rights supplied by the Client. ### 17. Confidentiality Both parties will keep confidential any non-public commercial, technical or operational information received during the engagement. ### 18. Force majeure Neither party is responsible for delay or failure caused by events outside reasonable control. ### 19. Governing law These terms are governed by the laws of Ireland and the Irish courts have jurisdiction over disputes. Next steps ## Choose the route that best fits the timing and ambition of the project If the priority is to secure dependable support quickly, Option 1 provides a clear transition onto Supernova and WP Property Drive. If you would prefer to use this moment to modernise the website and place greater emphasis on vendor and landlord lead acquisition, we can scope Option 2 in more detail and prepare the project plan. Either way, the work can become the foundation for a wider digital strategy over time. ### Questions or ready to talk? I’m happy to discuss the two routes, clarify the scope or arrange the next meeting. **Jonathan Walford** Chief Operating Officer, 4Property [086 839 3767](tel:+353868393767) [jonathan@4property.com](mailto:jonathan@4property.com) [Book a meeting](https://api.leadconnectorhq.com/widget/booking/sLACnxLYzZf6BiJnS8nh) [WhatsApp Jonathan Walford](https://wa.me/353868393767?text=Hi%20Jonathan%20Walford%2C%20I%27d%20like%20to%20discuss%20the%20O%27Connor%20Estate%20Agents%20proposal.) ![O'Connor Estate Agents logo](https://4property.com/wp-content/uploads/2026/09/oclogo.png) Proposal prepared for O’Connor Estate Agents · September 2026 4Property · [4property.com](https://4property.com) · [jonathan@4property.com](mailto:jonathan@4property.com)