Google Ads Specialist
Flexible contract role with 4Property
Help us manage, improve and shape paid digital advertising campaigns for estate agents in a highly competitive property market.
Remote-first role. Rolling contract. Availability required during GMT / Irish office hours.
The role
Paid search, display, remarketing and campaign strategy
a practical role for someone who can manage campaigns and think commercially
4Property is looking for a Google Ads Specialist to manage campaigns for our estate agent clients and for 4Property’s own marketing activity.
The role will sit mainly within 4Market, our digital marketing service for estate agents. This is an established service offering that has been developed over the last two years and is already supporting 10 clients. We expect the right candidate to help us improve the service and grow this client base over time.
Most of the work will be across Google Ads, including paid search, display and remarketing campaigns. There may also be occasional work across other digital advertising platforms and wider digital marketing tasks where required.
- Manage paid search campaigns
- Manage display and remarketing campaigns
- Review keywords, search terms, budgets, bids and conversion performance
- Improve campaign structure and cost per lead
- Help optimise landing pages for each campaign
- Support wider digital marketing activity where required
Why this role matters
In Ireland, estate agents earn their commission from vendors. That means many campaigns are not simply about generating general website traffic. The real challenge is to identify and attract potential vendors in a tight, highly competitive property market.
We need someone who understands that campaign success is not just clicks and impressions. The campaign needs to work commercially for the agent.
The right person
We are looking for someone who can think laterally, test different angles and work through a problem that many agencies and marketing companies are trying to solve.
You should be able to combine technical Google Ads knowledge with strong messaging, landing page thinking and commercial judgement.
What you will work on
Campaigns, landing pages and lead quality
the ads, the page and the follow-up all need to work together
- Google Ads management across search, display and remarketing.
- Campaign optimisation including keywords, budgets, bidding, search terms and conversion data.
- Landing page review to make sure each campaign has the right message, structure and call to action.
- Vendor lead generation for estate agents operating in a difficult Irish property market.
- Reporting and recommendations focused on practical campaign improvement.
- Broader digital marketing support where required, including campaign messaging, other ad platforms, email, automation or lead nurturing.
The role is mainly Google Ads management, but we are looking for someone adaptable rather than someone who will only work within a narrow technical remit.
The future of Google Search campaigns
Search is becoming more AI-led
We need someone who understands the shift and can help us protect and improve client results.
Google Ads is changing quickly
From September 2026, Google will automatically upgrade campaigns using Dynamic Search Ads, automatically created assets and campaign-level broad match settings to AI Max for Search campaigns. This is part of a wider move toward more AI-led search targeting, creative generation, search term matching and landing page selection.
For 4Market, this matters because our campaigns are focused on a difficult objective: generating vendor leads for estate agents in a tight Irish property market. As Google gives AI more influence over targeting, messaging and final URL selection, we need to be even more deliberate about account structure, conversion data, landing pages, exclusions, reporting and campaign strategy.
What we need from this role
- An awareness of how AI Max and AI-led Search campaign changes may affect Google Ads management.
- The ability to assess the risks and opportunities of increased automation.
- A practical approach to maintaining control over campaign quality, lead relevance and budget efficiency.
- Clear thinking around landing page quality, final URL selection, conversion tracking and search intent.
- The ability to help us test, document and refine a 4Market strategy for the next phase of Google Search advertising.
- A willingness to help clients understand what is changing and what we are doing to protect and improve results.
We are not looking for someone who simply accepts platform automation without question. We need someone who can work with the changes, understand the implications and help us build a stronger strategy around them.
Essential requirements
Before applying, please make sure the following points apply to you.
Google Ads experience
You should have hands-on experience managing Google Ads campaigns, ideally for lead generation.
- Paid search
- Display
- Remarketing
- Conversion-focused optimisation
Available during GMT office hours
The role is remote-first, but you must be available for meetings and communication during Irish office hours.
Remote work requires proactive communication, responsiveness and a willingness to engage as part of the team.
Native-level English
Native-level English is important because campaign messaging, search intent and landing page copy often depend on small language nuances.
You should be comfortable reviewing and improving ads and landing page messaging.
About 4Property
A specialist digital partner for estate and letting agents
Websites, marketing, automation, AI, valuations, design and digital tools for property professionals.
4Property at a glance
- Over 200 website clients across the estate and letting agency sector.
- Over 350 offices in Ireland using Acquaint CRM.
- 10 active 4Market clients using our established digital marketing service.
- Two years of 4Market development behind the current service offering.
Our services include
- 4Sites — estate agent websites
- 4Market — digital marketing campaigns
- 4Val — instant online valuations
- 4Nurture — automation, email and lead nurturing
- 4AI — AI enquiry handling
- 4Reels — automated property reels
- 4Design — branding and design
- 4Bids — online bidding tools
This role will help shape how we deliver paid advertising and landing page strategy as part of the wider 4Property service offering.
Working with us
Flexible, remote-first and collaborative
The role may start part-time, but it is attached to an established service with existing clients and clear growth potential.
What to expect
- A rolling contract role, with scope to expand over time.
- An established 4Market service with 10 current clients.
- The opportunity to help grow the 4Market client base.
- Remote-first working, with availability required during GMT / Irish office hours.
- If Dublin region based, the option to work part of the week from our new offices on Leeson Street.
- Regular remote team meetings during the working day and week.
- One full-company office day per month. If based in Ireland and within a reasonable distance of the office, you would be expected to attend this in person.
- If based outside Ireland, you would be expected to join the monthly company office day remotely as part of the standard working arrangement.
- A collaborative team made up of people from a wide range of countries and backgrounds.
- A working environment where diversity, practical thinking and clear communication are valued.
- The opportunity to contribute to campaign strategy, landing page improvement and product development.
You will need to be proactive to work remotely, but you will not be working in isolation.
Apply for the role
Please complete the form below and attach your CV.