Property CRM for Estate & Letting Agents

Acquaint CRM is a full property CRM system designed specifically for estate and letting agents.
It brings together sales, lettings, property management, client accounting and compliance into one platform, so your team can run the entire office from a single system.

Acquaint is used by hundreds of offices across Ireland and the UK and is fully aligned with how a modern agency operates – from first enquiry, through viewings and offers, to completion and ongoing management.

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What Acquaint CRM does

End-to-end sales and lettings workflow

• Manage Vendors, Landlords, Buyers and Tenants in one place.
• Track every property from instruction to sale or let – including viewings, offers, sales progression and key dates.
• Record all activity and communications against the property and contact records.

Property management & client accounting

• Manage tenancies, renewals, inspections and managed properties.
• Rent schedules, arrears tracking and reminders.
• Client accounting for landlord statements, rent collection and payments (depending on configuration).

Applicant matching & marketing

• Match new instructions to registered Buyers and Tenants based on area, budget, and property type.
• Send branded emails or SMS alerts directly from the system.
• Keep clear records of which applicants were informed about each property – useful for service and compliance.

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Integration with 4Sites and 4Property products

• Portal feeds – Acquaint can feed properties to major portals (such as Daft and MyHome), helping you maintain a single, consistent property database.
• 4Sites integration – Your 4Sites website can be configured to use the same property feed, so you do not need to upload properties multiple times.
• Works alongside 4Val, 4AI, 4Reels, 4Nurture and 4Bids – 4Val leads can be captured on your website and managed in Acquaint and/or 4Nurture. 4AI can help qualify incoming Buyer and Tenant enquiries and pass them into your CRM and pipelines. 4Reels can use your live property data to power branded social videos. 4Bids manages online bidding while Acquaint holds the core client and property records. 4Nurture automates follow-up and marketing activity based on your lead status and customer journey.

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Compliance and PSRA-aligned processes

• Proper handling of Vendor, Landlord, Buyer and Tenant records.
• Support for recording BER ratings and key property details in line with PSRA expectations.
• Audit trails of communications, offers and activity to support fair and transparent processes.

Working with a property-specialist provider means you don’t need to explain the basics of how an agency operates – the system and our implementation approach are already aligned with industry standards.

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Implementation, training & support

• Assist with installation and configuration for your office(s).
• Migrate existing data where required (clients, properties, applicants, tenancies – subject to data quality and format).
• Provide user training so your team are confident using the system day-to-day.
• Offer ongoing support and guidance on best practice and integration with your website and other 4Property products.

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Acquaint CRM – Investment (2026)

• Initial Licence Fee (with data migration & training): Includes installation, configuration, data migration, and 3 hours of online training – €1,800 + VAT (once-off)
• Initial Licence Fee (without data migration): Installation and configuration only, no data migration – €1,200 + VAT (once-off)
• Azure storage: €20 + VAT per office per month
• User licence (per seat): €51.50 + VAT per user per month

Please note:
All costs are subject to VAT @ 23%
Project based work requires a 50% deposit payable before work commences with the final 50% only due when you are happy to go live
Direct Debits need to be setup for monthly invoices.
All quotes are only guaranteed valid for 2 months from date of proposal

Website development services for
estate and letting agents.

4Market – Complete Digital Marketing Solution
for Estate & Letting Agents

4Market is our digital marketing service designed specifically for estate and letting agents.

• More quality Vendor and Landlord leads
• Better visibility in your local market
• Consistent, professional marketing without adding to your in-house workload

We combine Google Ads, social media, remarketing, content, email and reputation management into structured plans that are easy to understand and measure.

All 4Market plans are built for the property industry and integrate with your 4Sites website, 4Val, 4AI, 4Reels and 4Nurture where required.

Important: All 4Market prices shown below are 4Property management fees only and do not include advertising spend. Ad spend for Google and Meta is paid directly to the platforms and will sit on top of the fees shown.

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How 4Market supports your agency

• Drive new Vendor and Landlord enquiries through targeted Google and social campaigns
• Stay visible in Google search, on social media and across the Google Display Network
• Warm up past valuations and older contacts using email and remarketing
• Build trust and reputation via Google reviews, regular content and consistent branding
• Connect leads directly into 4Nurture, so follow-up is automated and opportunities are not forgotten
• Use 4Reels as a high-impact content layer to keep your feeds active with automated, property-led social video

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4Market – Packages (2026)

• Essentials – €575 + VAT per month: Google Search Ads, Display/Remarketing, Facebook Remarketing, landing page optimisation and monthly reporting.
• Growth – €950 + VAT per month: everything in Essentials plus SEO content, 4 PMX social posts per month, SEO support, Google Business Profile management and 4Val (for 4Sites customers).
• Full Service – €1,300 + VAT per month: everything in Growth plus a monthly email newsletter, 8 PMX posts per month, property marketing support, monthly video and creative refresh.

All packages include Google Search Ads, waive the Initial Licence Fees on the included modules and include 4Nurture at no extra monthly cost. Packages carry a minimum 6-month commitment. Individual modules also remain available à la carte from the 4Market Menu (setup only, or setup plus ongoing management). All prices are management fees only – ad spend is paid directly to Google and Meta.

Automation & Lead Nurturing
for Estate & Letting Agents

4Nurture is our marketing automation and lead-nurturing platform for estate and letting agents. It sits between your website, portals, CRM and marketing, making sure that every lead is captured and categorised, the right follow-up happens automatically, and your team can see exactly where each opportunity is in the pipeline.

4Nurture is built on a proven automation platform (configured and supported by 4Property) and tailored to how Irish property businesses actually operate.

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What 4Nurture does

• Brings all your contacts, enquiries and follow-ups into one place
• Tracks leads through pipelines such as: New lead → Contacted → Valuation booked → Instruction → Sale/Let agreed
• Sends automated email and SMS sequences after key events
• Provides a unified inbox for email, SMS, WhatsApp and website chat where configured
• Powers automated journeys for 4Val, 4AI, 4Reels and 4Market campaigns
• Gives you clear, simple dashboards so you can see what’s happening with your pipeline

The aim is to ensure that no good lead is wasted and your team spend more time talking to serious Vendors and Landlords, not chasing data.

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How 4Nurture fits with other 4Property products

• 4Sites – captures website leads straight into 4Nurture.
• 4Val – every instant valuation can drop directly into a pipeline, with follow-up emails/SMS and tasks.
• 4AI – AI conversations can be logged into 4Nurture with tags and next actions.
• 4Reels – enquiries and engagement generated from reels campaigns can be tracked and nurtured as part of the wider funnel.
• 4Market – campaigns feed new contacts into pre-built nurturing journeys.
• Acquaint CRM – where appropriate, 4Nurture can complement Acquaint by handling the marketing and lead-nurturing side.

Think of 4Nurture as the “glue” that connects your marketing and enquiry channels into a proper, trackable funnel.

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4Nurture – Investment (2026)

4Nurture is now part of our shared add-on pricing structure with 4Val, 4AI and 4Reels.

• Initial Licence Fee: €1,250 + VAT (once-off) – includes configuration, installation and training where appropriate.
• Monthly subscription: €49 + VAT per month

This structure allows us to create joined-up solutions more cost-effectively for agencies taking multiple tools together.

AI-Powered Enquiry Assistant
for Estate & Letting Agents

4AI is our AI-powered enquiry assistant, designed specifically for estate and letting agents. It helps you handle Buyer, Tenant, Vendor and Landlord enquiries quickly and professionally – from your website and from portals such as Daft and MyHome – without relying on someone being at a desk every minute of the day.

• Respond faster to every enquiry
• Qualify leads (including potential Vendors and Landlords)
• Reduce repetitive admin for your team

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What 4AI does

• Answers common questions about properties, viewings, services and valuations
• Handles website and portal enquiries
• Collects contact details and simple qualifying information
• Flags potential Vendors and Landlords hidden within general Buyer or Tenant enquiries
• Passes structured information into your CRM and/or 4Nurture pipelines
• Replies in a natural, on-brand tone agreed with you in advance

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Knowledge base, FAQs and SEO benefits

As part of implementing 4AI, we also help you build a FAQ / Knowledge Base on your website. This content becomes the source of truth that 4AI uses to answer questions accurately and consistently, and also supports SEO and AI search.

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How 4AI works with 4Nurture and your systems

• 4Nurture – captures and follows up every conversation properly.
• 4Sites – embedded on your website, answering questions and capturing leads on key pages.
• 4Val – can prompt visitors to use your online valuation tool and feed qualified Vendor leads into your pipelines.
• Acquaint CRM – can align lead and enquiry details with your existing property and contact records.
• 4Market – campaigns drive traffic; 4AI helps convert that traffic into actual enquiries and instructions.

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Setup, monitoring & training

• Configure 4AI with your branding, tone of voice and key service information
• Build or refine your FAQ / Knowledge Base
• Integrate 4AI with your website and, where applicable, your portal enquiry flows
• Connect 4AI to 4Nurture where required
• Monitor 4AI’s responses during the initial period and refine performance
• Show your team how they can improve 4AI over time

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4AI – Investment (2026)

• Initial Licence Fee (including configuration, installation, initial training and knowledge base setup): €1,250 + VAT (once-off)
• Monthly subscription: €49 + VAT per month

4AI can be combined with 4Nurture, 4Val, 4Reels and 4Market as part of a wider digital strategy.

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How 4Reels fits into your wider digital strategy

• 4Sites – your website acts as the central hub for listings, while 4Reels helps amplify those listings on social media.
• 4Val – strengthens your Vendor proposition by showing prospective clients that your agency has a modern marketing approach once they instruct.
• 4AI – works well alongside a fast, digital-first enquiry and engagement strategy.
• 4Nurture – leads and engagement generated through wider campaigns can be captured and nurtured as part of a joined-up process.
• 4Market – 4Reels can sit alongside paid and organic campaigns as part of a broader content and visibility strategy.

For many agencies, 4Reels will not be just a content tool — it will be part of the story you tell Vendors about how you market property differently.

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What is included in setup

• Setup of the relevant social media integrations
• Configuration of the integration from your website into Go High Level
• Initial setup of the system to your branding and workflow requirements
• Training session for your team
• Initial testing and launch support

Client requirement: your team will need to provide the relevant social account access/details into Go High Level so the channels can be connected correctly.

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4Reels – Investment (2026)

• Initial Licence Fee (includes configuration, installation and training where appropriate): €500 + VAT (once-off)
• Monthly subscription: €49 + VAT per month

Instant Online Valuation for
Vendor Lead Generation

4Val is our instant online valuation tool designed specifically to generate high-quality Vendor leads for estate and letting agents.

It gives homeowners a quick, simple way to get an indication of what their property might be worth, while giving your team the information needed to follow up and convert them into full market appraisals and instructions.

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What 4Val does

• Instant valuation for homeowners – visitors enter a few simple details, and 4Val provides an instant, approximate valuation range on-screen or via email, fully branded for your agency.
• Captures complete Vendor leads – every valuation request is stored with contact details, property address and basic context, giving your team a steady pipeline of potential instructions to follow up on.
• Powered by market data (iPPi) – supported by iPPi market data, helping generate realistic ranges based on current and historic sales. A free iPPi subscription is included as part of your 4Val monthly fee.

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How 4Val fits into your wider digital strategy

• On your 4Sites website – 4Val can be positioned as a key call-to-action on the homepage, sales pages, area pages and within blog/guide content.
• Working with 4Nurture and 4AI – new valuation leads can flow directly into 4Nurture, while 4AI can prompt visitors to use 4Val and qualify motivation and timeframes.
• Supporting 4Market campaigns – 4Val provides a strong lead magnet for Google and social campaigns, creating a measurable funnel from click → valuation → instruction.

Working with 4Reels

• Where 4Val helps generate Vendor leads, 4Reels helps demonstrate that your agency is actively marketing stock in a modern, visible way across social platforms.
• This creates a stronger overall Vendor proposition: not just “we can value your home”, but also “we can market it powerfully once instructed”.

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4Val – Investment (2026)

• Initial Licence Fee (includes configuration, installation and training where appropriate): €500 + VAT (once-off) for 4Sites customers
• Monthly subscription: €49 + VAT per month

4Val can be deployed as a standalone valuation tool or as part of a joined-up strategy with 4Sites, 4Nurture, 4AI, 4Reels and 4Market to build a consistent, scalable Vendor lead pipeline for your agency.

Property Market Data & Valuations
for Irish Estate Agents

iPPi is a property market data platform that provides accurate, up-to-date sales and valuation data for the Irish residential market. It helps estate agents prepare professional valuations, support pricing advice with evidence, and understand what is really happening in their local areas.

• Accurate local comparables
• Supports formal valuations (Blue & Red books)
• Better valuations and market appraisals
• Local market intelligence

iPPi can be used on its own, or alongside other 4Property products including 4Val, 4Market, 4Sites, Acquaint CRM and 4Nurture.

• €49 + VAT per user per month
• No Initial Licence Fee

Branding & Graphic Design
for Estate & Letting Agents

4Design is our specialist branding and graphic design service for estate and letting agents. The goal is simple: to make sure that everything a potential Vendor or Landlord sees from you looks consistent, professional and unmistakably “you” – from boards and brochures to social media and your website.

4Design can be used as a standalone service or combined with 4Sites, 4Market, 4Val, 4AI, 4Reels and 4Nurture for a completely joined-up brand and marketing presence.

• Complete Design Pack – standard price €1,250 + VAT, or €812.50 + VAT for property customers after discount.
• À La Carte – €500 + VAT, choose any 2 core design items.

4Property – Pricing at a Glance (2026)

• 4Sites – Websites
  From €2,950 + VAT once-off Setup/Project Investment for design & build, plus €75 + VAT per month for hosting, maintenance and updates.
• 4Market – Digital Marketing
  Flexible menu of services or fixed packages. Packages from €575 to €1,300 + VAT per month (management fees only – ad spend is separate).
• Acquaint CRM
  Initial Licence Fee from €1,200–€1,800 + VAT (installation, configuration, data migration and training as required), then €51.50 + VAT per user per month plus €20 + VAT per office per month Azure storage.
• 4Sync – Acquaint CRM ↔ 4Nurture Integration
  €950 + VAT once-off Initial Licence Fee, no monthly fee.
• iPPi – Market Data & Comparables
  €49 + VAT per user per month, no Initial Licence Fee.
• 4Nurture / 4Val / 4AI / 4Reels – Shared Monthly Add-On Model
  €49 + VAT per month per active add-on
  Relevant Initial Licence Fees apply separately depending on the services chosen.
• 4Nurture – Automation & Lead Nurturing
  €1,250 + VAT Initial Licence Fee.
• 4Val – Online Valuations
  €500 + VAT Initial Licence Fee for 4Sites customers.
• 4AI – AI Enquiry Assistant
  €1,250 + VAT Initial Licence Fee.
• 4Reels – Automated Property Reels
  €500 + VAT Initial Licence Fee.
• 4Design – Branding & Graphic Design
  Complete Design Pack €1,250 + VAT once-off, with 35% discount for property customers (€812.50 + VAT).
  À La Carte option: €500 + VAT – choose any 2 core design items.

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Full 4Property Pricing (2026)

• 4Sites – Websites for estate & letting agents
• 4Market – Digital marketing and lead generation
• Acquaint CRM – Property CRM
• 4Sync – Acquaint CRM ↔ 4Nurture integration
• iPPi – Market data and comparables
• 4Nurture – Automation and pipelines
• 4Val – Online valuations
• 4AI – AI enquiry assistant
• 4Reels – Automated property reels
• 4Design – Branding and graphic design

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1. 4Sites – Websites for Estate & Letting Agents

• Setup/Project Investment – once-off design & development: €2,950 + VAT
• Hosting, security updates, backups and minor content changes: €75 + VAT per month
• Additional property type: €350 + VAT
• Additional property feed: €350 + VAT
• Payment gateway integration: €350 + VAT
• 4Bids: €25 + VAT per property

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2. 4Market – Digital Marketing

You can either pick individual modules from the 4Market Menu or choose one of our 4Market packages for better value. All 4Market prices are management fees only and do not include ad spend.

• Essentials: €575 + VAT per month – Google Search Ads, Display/Remarketing, Facebook Remarketing, landing page optimisation, monthly reporting
• Growth: €950 + VAT per month – everything in Essentials plus SEO content, 4 PMX social posts per month, SEO support, Google Business Profile management and 4Val (4Sites customers)
• Full Service: €1,300 + VAT per month – everything in Growth plus monthly email newsletter, 8 PMX posts per month, property marketing support, monthly video and creative refresh

All packages include Google Search Ads, waive the Initial Licence Fees on included modules, include 4Nurture at no extra monthly cost and carry a minimum 6-month commitment. Individual modules remain available à la carte via the 4Market Menu (setup only, or setup plus ongoing management).

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3. Acquaint CRM – Property CRM

• Initial Licence Fee with data migration (installation, configuration, data migration and 3 hours’ training): €1,800 + VAT
• Initial Licence Fee without data migration (installation and configuration only): €1,200 + VAT
• Azure storage: €20 + VAT per office per month
• User licence: €51.50 + VAT per user per month

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4. 4Sync – Acquaint CRM ↔ 4Nurture Integration

Exclusively developed by 4Property, 4Sync is the bridge between Acquaint CRM and 4Nurture. Acquaint remains your CRM and master record, while the contacts you already hold are put to work in 4Nurture – automated check-ins, valuation prompts, review requests and newsletters – without double entry. We set up and manage the sync for you.

• Initial Licence Fee: €950 + VAT (once-off)
• Monthly: none – a one-off integration fee only, with no recurring charge

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5. iPPi – Market Data & Comparables

• €49 + VAT per user per month
• No Initial Licence Fee

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6. Shared Add-On Pricing Structure – 4Nurture / 4Val / 4AI / 4Reels

The following products now operate on a shared monthly pricing model:

• 4Nurture
• 4Val
• 4AI
• 4Reels

• Monthly subscription: €49 + VAT per month per active add-on

Examples:

• 1 add-on only = €49 + VAT / month
• 2 add-ons = €98 + VAT / month
• 3 add-ons = €147 + VAT / month
• 4 add-ons = €196 + VAT / month

Relevant Initial Licence Fees still apply separately.

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7. Initial Licence Fees for Shared Add-On Products

• 4Nurture – €1,250 + VAT Initial Licence Fee
• 4Val – €500 + VAT Initial Licence Fee for 4Sites customers
• 4AI – €1,250 + VAT Initial Licence Fee
• 4Reels – €500 + VAT Initial Licence Fee

All Initial Licence Fees include configuration, installation and training where appropriate.

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8. 4Design – Branding & Graphic Design

• Complete Design Pack: €1,250 + VAT once-off
• Property customers offer: €812.50 + VAT once-off
• À La Carte: €500 + VAT – choose any 2 core items
  
  Please note:
  All costs are subject to VAT @ 23%
  Project based work requires a 50% deposit payable before work commences with the final 50% only due when you are happy to go live
  Direct Debits need to be setup for monthly invoices.
  All quotes are only guaranteed valid for 2 months from date of proposal

4Property – Terms & Conditions of Service (2026)

1. Definitions

In these Terms & Conditions (“Terms”):

1.1 “4Property”, “we”, “us”, “our” means 4Property (trading name of [Legal Entity], registered in Ireland, company number [●]).

1.2 “Client”, “you”, “your” means the company or individual purchasing services from 4Property.

1.3 “Services” means any services supplied by 4Property, including (but not limited to):

Web design and development (4Sites),

Hosting and maintenance,

Digital marketing (4Market),

Automation and lead nurturing (4Nurture),

AI enquiry tools (4AI),

Online valuation tools (4Val),

Automated social media reel creation and related services (4Reels),

Online bidding tools (4Bids),

Acquaint CRM setup, configuration and resale,

iPPi access and related consultancy.

1.4 “Proposal” means the written or electronic document issued by 4Property setting out the scope of work, deliverables, timeframe and pricing for specific Services.

1.5 “Agreement” means the contract between 4Property and the Client consisting of these Terms and the applicable Proposal(s), once accepted by the Client in accordance with clause 2.

1.6 “Third-Party Services” means services provided by external suppliers including, but not limited to, hosting providers (e.g. DreamHost, Cloudflare), Acquaint CRM (software provided by Bright Logic Limited), Go High Level (used for 4Nurture and potentially in connection with 4Reels), domain registrars, email service providers, Google, Meta (Facebook/Instagram) and other software or tools used in delivering the Services. acquaintcrm.co.uk

1.7 “Acquaint CRM” means the property CRM software and related services provided by Bright Logic Limited, which 4Property resells and configures for Clients but does not own or control.

1.8 “iPPi” means the property data and analytics platform owned by 4Property (or its group), which may be sold or bundled as a standalone product or as part of 4Val and other Services.

2. Basis of Agreement

2.1 These Terms apply to all Services supplied by 4Property unless otherwise agreed in writing. They should be read together with the applicable Proposal.

2.2 A binding Agreement is formed when:

(a) you confirm acceptance of a Proposal by email or other written confirmation; or

(b) you instruct us in writing to proceed with the Services; or

(c) you pay any deposit or first monthly fee relating to the Services.

2.3 By proceeding to pay any deposit or first monthly fee, you are deemed to have accepted both the Proposal and these Terms in full.

2.4 If there is any conflict between these Terms and the Proposal, the Proposal takes precedence for that specific project.

2.5 We may update these Terms from time to time. Updated Terms will apply to new Proposals issued after the date of change.

3. Scope of Services

3.1 The scope of Services is defined in the Proposal. Any work outside that scope will be treated as additional services and may be quoted and charged separately.

3.2 Unless expressly stated in the Proposal, Services do not include:

Legal, tax or regulatory advice;

Detailed PSRA or GDPR compliance audits;

Complex data migration beyond what is explicitly described;

Copywriting beyond agreed page/content counts;

On-site IT support at your premises.

3.3 For digital marketing (4Market), automation (4Nurture), 4AI, 4Val, 4Reels, 4Bids, iPPi and Acquaint CRM, all examples of campaigns, funnels, templates, reels, content and other outputs in the Proposal are illustrative. The final configuration may vary based on performance, platform changes, feed structure, third-party integrations or best practice at the time of implementation.

4. Client Responsibilities

4.1 You agree to:

Provide all necessary information, content, branding assets, access credentials and approvals in a timely manner.

Ensure all content you supply (text, images, video, data) complies with applicable laws and regulations, including the PSRA Code of Practice, GDPR and advertising standards.

Ensure that property details (including BER ratings, prices, descriptions and licensing details) are accurate and up to date.

Obtain any necessary consents, licences or permissions for third-party materials you provide.

4.2 Where 4Property provides template content, example wording or sample disclaimers, you remain responsible for ensuring that such content is appropriate for your business and compliant with your PSRA, legal, regulatory and professional obligations.

4.3 4Reels content, copyright and media rights

Where 4Property provides 4Reels or any related automated video, reel or social content service, you acknowledge and agree that:

You may upload, submit or make available images, logos, photographs, video clips, music, soundtracks, audio files, text, branding assets and other media content for use in connection with 4Reels.

You are solely responsible for ensuring that you own, control or have obtained all necessary rights, licences, permissions and consents to use such content, and to permit 4Property to use, edit, process, reproduce, publish and distribute it as part of the Services.

You are solely responsible for ensuring that any music, soundtrack, audio clip, image, video or other media used in 4Reels does not infringe the intellectual property rights, copyright, neighbouring rights, performers’ rights, moral rights, trademark rights, privacy rights or any other rights of any third party.

4Property does not verify, police or guarantee that any content, soundtrack, image or other media supplied by you is copyright-cleared, licensed or otherwise lawful to use.

If you ask us to use any third-party media, stock assets, platform audio, music, templates or other materials, you remain responsible for ensuring that the intended use is permitted for your business, territory, platforms and purposes.

You will indemnify and hold harmless 4Property against any claims, actions, losses, damages, liabilities, costs and expenses arising out of or in connection with any allegation that content supplied, approved or requested by you for use in 4Reels infringes the rights of any third party or breaches any applicable law or platform rule.

4.4 You are responsible for the security of your own systems, passwords, staff access and local devices.

4.5 Website forms, 4Val, 4AI, 4Reels and enquiry testing

It is the Client’s ongoing responsibility to ensure that all key aspects of their website and connected tools are working correctly, including but not limited to:

Website contact forms and enquiry forms,

4Val valuation forms,

4AI and live chat widgets,

4Reels integrations, feed connections, publishing destinations and related automations,

Newsletter sign-ups and other lead capture mechanisms,

Any enquiry routes tied into 4Bids, 4Nurture, Acquaint CRM or iPPi.

We strongly recommend that you test all enquiry emails, forms and connected systems on your site at least once per month.

Any issues, bugs or suspected faults must be reported without delay by email to [email protected]. 4Property will not be responsible or liable for any loss of leads, valuation requests, bids, enquiries, publishing failures, social media issues or business arising from:

Issues that were not reported to us,

Issues discovered long after they first occurred, or

Changes made by the Client or third parties (including IT providers, staff or other suppliers).

5. Fees, Invoicing & Payment

5.1 Fees are as outlined in the Proposal and/or pricing schedule (e.g. 4Sites, 4Market, 4Nurture, 4Val, 4AI, 4Reels, Acquaint, iPPi). All prices are exclusive of VAT, which will be added at the applicable rate.

5.2 Project fees and Initial Licence Fees (e.g. the Setup/Project Investment for 4Sites development, and the Initial Licence Fees for 4AI, 4Nurture, 4Val, 4Reels, 4Sync and Acquaint installation) are typically invoiced as follows unless stated otherwise in the Proposal:

50% deposit on acceptance of the Proposal;

50% on substantial completion / pre-launch.

5.3 Ongoing monthly fees (e.g. hosting, 4Market retainers, 4Nurture subscriptions, 4Val, 4AI, 4Reels, Acquaint licences, iPPi subscriptions) are invoiced monthly in advance and payable by direct debit or bank transfer, unless otherwise agreed.

5.4 Payment terms are 14 days from invoice date unless otherwise agreed in writing.

5.5 If any amount is not paid by the due date, we may:

Suspend or limit some or all Services (including hosting, marketing, access to tools, or support) until payment is received;

Charge interest on overdue amounts at the standard statutory rate in Ireland; and/or

Recover reasonable costs of chasing payment.

5.6 Discounts (e.g. 4Sites Value Packages, 4Market package savings, bundle discounts on 4Val/4AI/4Nurture/4Reels) only apply where all related Services remain active and paid. If a component is cancelled or downgraded, we reserve the right to revert pricing to the applicable standard rate.

6. Timelines & Delays

6.1 We will use reasonable endeavours to meet any timelines agreed in the Proposal, but dates are estimates, not guarantees.

6.2 If you are delayed in providing content, approvals, access or input, this may delay delivery. We are not responsible for delays caused by Client actions or inaction, Third-Party Services, or factors outside our reasonable control (e.g. platform outages, network or power issues, major changes by Google/Meta, etc.).

6.3 In the case of website projects, if a project becomes inactive for more than 60 days due to lack of Client input, we reserve the right to:

Invoice for work completed to date; and/or

Re-quote or reschedule the remaining work when you are ready to proceed.

7. Hosting, Third-Party & Platform Services

7.1 For hosting and infrastructure, 4Property may use third-party providers such as DreamHost, Cloudflare and other reputable suppliers.

7.2 4Property also resells and configures Acquaint CRM for Clients. While we provide implementation, support and training in Ireland, the underlying software, hosting and infrastructure for Acquaint CRM is operated and controlled by Bright Logic Limited in the UK. acquaintcrm.co.uk

7.3 While iPPi is owned by 4Property (or its group), it may rely on third-party data sources, APIs, portals and other external systems which are outside our direct control.

7.4 Whilst we only work with providers that offer strong uptime and reliability, no hosting or software provider can guarantee 100% uptime. Scheduled maintenance, unexpected outages or network issues may occur.

7.5 4Property will not be liable for:

Downtime or service interruptions caused by hosting providers, domain registrars, DNS, Cloudflare, Acquaint CRM, iPPi data providers or other Third-Party Services;

Portal or platform issues (e.g. Daft, MyHome, Rightmove, PropertyPal, Google, Meta) that affect feeds, uploads, ads or reporting;

Changes made by the Client, their staff or other suppliers;

Force majeure events (see clause 16).

7.6 For Acquaint CRM, iPPi, Go High Level (used in 4Nurture and potentially in connection with 4Reels) and any other Third-Party Services, you acknowledge that:

You may be required to accept the vendor’s own licence terms, privacy policy and contractual conditions;

4Property is not responsible for any changes to pricing, licensing, features, availability or performance of these third-party platforms;

4Property’s role is to configure, support and integrate these tools as described, not to guarantee their operation beyond reasonable control.

Your use of Acquaint CRM and any other such Third-Party Services is in addition to, not instead of, their own vendor terms.

8. 4Sites, 4Market, 4Nurture, 4Val, 4AI, 4Reels, 4Bids, iPPi & Acquaint Performance

8.1 Digital marketing (4Market), automation (4Nurture), valuation tools (4Val), AI (4AI), automated reel generation (4Reels), online bidding (4Bids), iPPi and Acquaint CRM all involve external factors: competition, market conditions, platform algorithms, portal behaviour, feed quality, user behaviour, third-party integrations, social media platform rules and economic conditions.

8.2 While we work to best practice and will use reasonable skill and care, 4Property does not guarantee:

A specific number of leads, enquiries, valuations, bids, instructions, sales, views, reach, impressions, engagement or social media performance;

Particular search engine rankings;

Specific cost-per-lead, cost-per-click or ROI metrics;

Conversion rates or engagement levels;

Continuity or availability of any Third-Party Service, social platform or portal.

8.3 We will provide reporting and recommendations and may adjust campaigns, funnels and messaging over time. It is your responsibility to ensure your internal processes (e.g. answering calls, following up leads, booking valuations, progressing bids in 4Bids, using Acquaint CRM correctly) support these efforts.

9. Data Protection & GDPR

9.1 Both parties agree to comply with applicable data protection laws, including the EU/UK GDPR where relevant.

9.2 In most cases:

You are the Data Controller for personal data collected via your website, 4Val, 4AI, 4Reels, 4Nurture, 4Market campaigns, 4Bids, Acquaint CRM, and iPPi exports;

4Property acts as a Data Processor, processing personal data on your behalf for the purpose of delivering the Services.

9.3 We will:

Process personal data only on your documented instructions;

Implement reasonable technical and organisational measures to protect personal data;

Ensure staff handling personal data are bound by confidentiality obligations;

Assist you, where reasonable, with data subject requests and data protection impact assessments, taking into account the nature of processing and the Services provided.

9.4 You are responsible for:

Ensuring you have a valid legal basis (e.g. consent, legitimate interest) for processing personal data;

Providing appropriate privacy notices on your website, portals and communications;

Configuring your own CRM (including Acquaint), 4Nurture, 4AI, 4Val, 4Reels, 4Bids and internal systems in line with GDPR.

9.5 If you require a formal Data Processing Agreement (DPA), we can supply one on request or sign your standard DPA, subject to review.

10. Intellectual Property

10.1 Website & design work (4Sites, 4Design assets)

Upon full payment of all project fees, you receive a non-exclusive licence to use the final website design, templates and page layouts for your own business.

4Property retains ownership of any underlying frameworks, libraries, internal tools, templates and know-how used in building the site.

10.2 Content

You retain ownership of all text, images, logos and branding you provide to us.

Where 4Property creates bespoke content (copy, graphics, video, etc.) specifically for you and you have paid all related fees, you receive a licence to use that content for your own business.

10.3 Third-Party IP

Any third-party fonts, stock images, plugins or software are subject to their own licences. We will not transfer any rights that we are not permitted to transfer.

10.4 Software & Platforms

For 4Nurture, 4AI, 4Val, 4Reels, 4Bids, iPPi and other software-based solutions, you receive access rights under a subscription model; you do not acquire ownership of the software or platforms themselves.

Acquaint CRM remains the intellectual property of Bright Logic Limited; your rights to use Acquaint are governed by their licence terms as well as this Agreement.

11. Confidentiality

11.1 Both parties agree to keep confidential all non-public business, technical or commercial information obtained from the other party in connection with the Agreement.

11.2 These obligations do not apply to information that is or becomes public (other than through breach), is already known to the receiving party, or is independently developed without reference to the confidential information.

12. Support & Maintenance

12.1 For 4Sites hosting & maintenance, 4Nurture, 4Val, 4AI, 4Reels, 4Bids, iPPi and 4Market, the Proposal will set out the level of ongoing support included (e.g. email support, minor content changes, response times).

12.2 Work outside the included support scope (such as major redesigns, additional integrations, new features, or emergency work caused by Client changes) may be chargeable at our then-current rates.

12.3 Issues relating to Third-Party Services (including Acquaint CRM, portals, ad platforms and data providers) may take longer to resolve and are subject to the provider’s own response times and SLAs.

12.4 Reporting issues

All support queries, bug reports and issues relating to your website, 4Sites, 4Val, 4AI, 4Reels, 4Bids, 4Nurture, iPPi or any related Services must be reported by email to [email protected]. 4Property will not be responsible for any loss arising from issues that are not reported to this address, or which are reported significantly after the issue first arose.

13. Term & Termination

13.1 The Agreement for project work (e.g. a 4Sites build) continues until the Services in the Proposal are delivered and all fees paid.

13.2 Ongoing Services (e.g. hosting, 4Market, 4Nurture subscriptions, 4Val, 4AI, 4Reels, 4Bids, Acquaint, iPPi) continue on a rolling monthly basis, subject to any minimum term specified (e.g. 6-month commitment for 4Market packages).

13.3 Either party may terminate ongoing Services:

(a) By giving 30 days’ written notice after any minimum term; or

(b) Immediately, if the other party commits a material breach and fails to remedy it within 30 days of written notice; or

(c) Immediately, if the other party becomes insolvent, enters liquidation or similar proceedings.

13.4 On termination:

All unpaid invoices become immediately due;

Access to hosted systems, 4Nurture, 4Val, 4AI, 4Reels, 4Bids, iPPi and related tools may be withdrawn once outstanding balances are settled;

We can provide a reasonable export of your core data (e.g. leads, contacts) upon request, subject to any platform limitations and reasonable charges.

14. Limitation of Liability

14.1 Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be limited under Irish law.

14.2 To the fullest extent permitted by law, 4Property shall not be liable for:

Loss of profits, revenue, business, goodwill or anticipated savings;

Loss or corruption of data where reasonable backups are in place;

Loss of leads, enquiries, valuations, bids, publishing opportunities, reach, engagement or other marketing outcomes resulting from:

Website, email, form or social media issues that were not reported to us promptly,

Misconfiguration or changes made by the Client or third parties,

Outages or issues in 4Bids, 4Val, 4AI, 4Reels, 4Nurture, iPPi, Acquaint CRM or other platforms;

Any claim, takedown, suspension, restriction, mute, copyright strike, removal, demonetisation or platform action relating to content, music, soundtracks, images, video or other materials supplied, approved or requested by the Client for use in 4Reels or any other Service;

Inability to conduct business, process transactions or manage properties due to temporary or extended unavailability of:

Acquaint CRM,

iPPi or other data providers,

4Sites, 4Bids, 4Val, 4AI, 4Reels, 4Nurture or 4Market services,

Hosting, portal feeds, DNS, email or other Third-Party Services;

Any indirect or consequential loss.

14.3 Save for clause 14.1, 4Property’s total aggregate liability arising out of or in connection with the Agreement (whether in contract, tort or otherwise) shall be limited to the total fees paid by you to 4Property in the 12 months immediately preceding the event giving rise to the claim.

15. Indemnity

15.1 You agree to indemnify and hold harmless 4Property against any claims, losses, damages, costs or expenses arising from:

Content, data or materials supplied by you;

Your breach of these Terms or applicable law;

Any misuse of the Services by you or your staff.

16. Force Majeure

16.1 Neither party shall be liable for any delay or failure to perform obligations under the Agreement if such delay or failure is due to events beyond their reasonable control, including but not limited to acts of God, war, terrorism, civil unrest, industrial disputes, failures of utility services, local power surges or outages, major internet or cloud provider outages, or changes in law or regulation.

17. Non-Solicitation

17.1 During the term of the Agreement and for 12 months afterwards, you agree not to knowingly solicit for employment any key 4Property staff who have been directly involved in delivering the Services, without our prior written consent.

18. Governing Law & Jurisdiction

18.1 These Terms and the Agreement are governed by the laws of Ireland.

18.2 The parties agree to submit to the exclusive jurisdiction of the Irish courts in relation to any dispute arising out of or in connection with the Agreement.

19. General

19.1 If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

19.2 You may not assign or transfer your rights or obligations under the Agreement without our prior written consent. We may assign or subcontract parts of the Services to trusted partners, provided this does not reduce the level of service to you.

19.3 Any notices under the Agreement shall be in writing and sent by email or post to the contact details set out in the Proposal, or to such other address as either party may notify to the other in writing.